How To Use Market Research Surveys To Map Out Your Brand’s Future Positioning

Are you guessing where your brand fits in the market? That’s like throwing darts blindfolded. If you want to stay ahead (and not get lost in the crowd), you need to know exactly how your customers see you today and where they want you to be tomorrow.

So, how do you stop guessing and start knowing? It all begins with asking the right questions, smartly designed market research surveys that give you clear, actionable insights.

Let’s take a look at how to create an impactful survey

Know What You’re After

Before firing off questions, ask yourself: What do you want to find out? Are you curious about how people view your brand compared to competitors? Or maybe you want to spot new opportunities your brand hasn’t tapped into yet. Clear goals mean your survey won’t just collect random opinions, it’ll deliver real answers.

Ask the Right Questions (Not Just “Do You Like Us?”)

Forget the boring “Yes or No” stuff. Dive deeper! Ask customers how they really feel about your brand. How do you stack up against the competition? What’s missing? Throw in some “what if” questions like, “What would make you choose us over others in the next few years?” These help you uncover what customers dream about and where you can shine.

Slice and Dice Your Data

Not everyone thinks the same way about your brand. Break down your survey results by age, buying habits, or loyalty level to spot different groups and their unique views. This way, you can tailor your messaging to hit the right chord with each audience.

Turn Insights Into Action

Now the fun part, use what you learned to sharpen your brand’s message. What makes you special? Who exactly are you talking to? Why should they care? Craft a positioning statement that answers these questions and guides your marketing.

Keep Checking In

Your brand isn’t static, so neither should your surveys be. Regular check-ins help you keep a finger on the pulse and stay ahead of changes.

With smart research surveys, you’re not just hoping your brand fits, you’re building a future where it belongs.

Ready to take your brand’s future into your own hands? Partner with Ambivista to design powerful market research surveys that reveal what really matters to your customers and map out a winning brand strategy.

Contact us today to get started!