Importance of Net Promoter Survey in Health Care and Ways to Make It Work
When you run a medical practice, it's critical to develop a large base of loyal patients who will help you build a positive brand image. Thus, using customer satisfaction metrics such as NPS to quantify patient loyalty in health care is advantageous. For example, by gathering feedback from patients, you will be able to classify your customers as promoters, passives, or detractors. Knowing how many patients fall into each group will allow you to make decisions that will benefit your practice. Though you should consider improving the quality of your services if you have a high number of promoters, you should also discover ways to please the detractors. NPS in Health Care: Five Ways to Make It Work Use a short survey: Your patients are unlikely to have much time to complete a lengthy survey. With this in mind, make sure the Net promoter survey is short, basic, and easy to understand for all patients. Spread the word about the survey: you'll gain a deeper understanding of your pati