Importance of Net Promoter Survey in Health Care and Ways to Make It Work

When you run a medical practice, it's critical to develop a large base of loyal patients who will help you build a positive brand image. Thus, using customer satisfaction metrics such as NPS to quantify patient loyalty in health care is advantageous. For example, by gathering feedback from patients, you will be able to classify your customers as promoters, passives, or detractors. Knowing how many patients fall into each group will allow you to make decisions that will benefit your practice. Though you should consider improving the quality of your services if you have a high number of promoters, you should also discover ways to please the detractors.


NPS in Health Care: Five Ways to Make It Work
Use a short survey: Your patients are unlikely to have much time to complete a lengthy survey. With this in mind, make sure the Net promoter survey is short, basic, and easy to understand for all patients.

Spread the word about the survey: you'll gain a deeper understanding of your patient base as you hear more input from them. Therefore, make sure to publicize the survey via relevant means such as email and text outreach, social media, and so on.

Take note of NPS feedback: Each NPS survey response is important, therefore pay attention to them. It will be easier to reply to the NPS feedback if you keep them in mind.

Demonstrate to your patients that you value their feedback: Not every customer responds to the Net promoter survey. With this in mind, show your gratitude to those who helped by responding with a "thank you" note. Also, let them know how valuable their opinion is to the enhancement of your services.

Enhance your services: After you've gone through all of the responses, make sure to take action on the ones that require it. If there are any critics, for example, make sure you follow up with them to learn more about how you can enhance your services.

There are numerous ways that NPS feedback can assist your health care practice and boost patient loyalty. So, if you want to improve your online reputation, starting with your NPS score is an extremely useful tool.

Are you ready to get started? Create your own Net Promoter survey in seconds with Ambivistas’s Survey Builder! Ambivista is a survey panel company that can help you uncover insights from your customers. To learn more, please visit https://www.ambivista.com/.
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