How Intercept Surveys Reduce Churn For SaaS Companies
Retention is one of the biggest challenges SaaS companies face. While attracting new users is important, keeping them engaged and subscribed over time is what really drives growth. One effective tool SaaS businesses use today to improve retention is intercept surveys. What Is a Website Intercept Survey? Imagine a visitor browsing your SaaS platform’s dashboard or pricing page, and a small survey pops up asking a quick, relevant question. Not intrusive, just timely and helpful. That’s a website intercept survey: a targeted, real-time way to collect feedback from users while they’re actively using your site. Why SaaS Companies Use Them for Retention SaaS products rely heavily on ongoing user engagement. If customers don’t stick around, your churn rate goes up, and revenue suffers. Website intercept surveys help by: Collecting real-time feedback: Instead of waiting weeks or months to gather user opinions, you get instant insights. For example, if a new feature is confusing users, you...